Because great content is a team effort

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The way we deliver great written content is changing. With the rise of AI tools such as ChatGPT and Copilot, companies and business leaders are finding ways to generate new sales and marketing content. 

 

There’s a lot to love about some of these tools, however in general they’ll only get your content half of the way there - particularly if you’re relying on public AI rather than your own private model. Here’s why:

 

• Public AIs like ChatGPT produce content that follows a similar style and format. It’s getting easier for your audience to identify content that has been written by AI. That can be damaging to trust in your brand and reputation as a thought leader.

• AIs do not generally provide research, statistics or citations to verify your content. That might be ok if you’re writing an email or similar, but for serious content - it’s not good enough.

• Perhaps most importantly, AIs can be wrong. You need to fact check what you’re provided. 

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Our AI Content Check & Perfect Service has been designed to provide guardrails to companies who want to incorporate AI tools into their content mix. You can start to experiment with some of these amazing tools to produce a rough version of your content, and we’ll get it the rest of the way. We’ll:

 

• Rewrite and polish the content so it doesn’t sound like it’s been generated by AI

• Fact check any claims

• Add in research and statistics, if available, to strengthen your argument. 

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Best of all, Check & Perfect is...

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• Cost-effective. Our Check & Perfect Content Service is provided at 50% of our regular rate card prices, which are already very competitive. 

• High-quality. We already work with some of Australia’s leading companies to produce thought leadership content that gets results, and we can do it for you too.

• A competitive differentiator. If your competitors are churning out AI content, stand out from the pack. Take your AI content from good to great. 

If this resonates with you, our AI Content Check & Perfect Service may be a great fit. Reach out using the link below to find out more..